Innovate, get personal, innovate, get personal is the message of most sales blogs and LinkedIn posts. They read every day about how competition is ramping up and their prospects are getting harder to reach. That second buyer hit on an interesting nuance: Sales reps kind of had their hearts in the right place. ![]() It exudes desperation and that my time isn’t valuable.”Īnother said: “I understand that sales reps are trying to make cold calls a little more personal, but this infringes upon my privacy.” One B2B buyer we spoke to lambasted the practice, saying: “This makes the entire company lose credibility, in my view. ![]() ![]() That’s how you pump your numbers up regardless of prospect vacations.Ĭut through the sarcasm and you’ll quickly see the general consensus is that cold FaceTime crosses the line.
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